Vision Zero 2030
Vision Zero is not a slogan or a tagline. It is a smarter way to approach traffic safety
Vision Zero is a strategy to eliminate all traffic fatalities and severe injuries in Santa Barbara by 2030 while enhancing safe, healthy and equitable mobility for all. The concept was introduced in Sweden in the 1990s. It has proven successful across Europe and is gaining momentum in many cities in the USA. The Santa Barbara City Council voted to adopt the Vision Zero perspective in September 2018.